The Cleveland Shopping Centre adopts Ruckus Wireless for fast & reliable WiFi

Cleveland Centre is located in the heart of Middlesborough and is the largest of 4 shopping centres in the town.  Needing fast & reliable WiFi for their customers they have opted to use Ruckus Wireless.

The Problem

The 430,000 sq ft Cleveland Centre is Middlesbrough’s largest shopping centre which has recently undergone a multi million pound re-development and boasts big brands such as H&M, Topshop, Starbucks, Boots and more.

With the rapidly increasing consumer demand for WiFi, the Cleveland Centre needed fast & reliable WiFi which allowed users to obtain internet access with their social media accounts. The Cleveland Centre had also recently introduced a series of initiatives based around the use of digital screens and social media channels. The centre needed a WiFi platform that could add to its recent “digital overhaul” providing an additional level of connection for its retailers & visitors.

With big brands & retailers, the Cleveland Centre saw Ruckus Wireless & Purple WiFi as the perfect opportunity to increase the value to it’s customers and engage with visitors

Richard Mumford, RSJ-UK

The Solution

The Cleveland Centre chose RSJ-UK because of its many years of experience in wireless networking and being both Ruckus Wireless & Purple WiFi accredited. RSJ-UK combined a solution using Ruckus Wireless for the WiFi access and Purple WiFi for social & analytical capabilities. The Cleveland Centre used the industry leading 3×3:3 ZoneFlex 7982 access points providing fast, strong and secure wireless coverage throughout the entire shopping centre..

The Outcome

After RSJ-UK provided a full WiFi, social and analytical solution, the Cleveland Centre saw immediate results which have only since increased. The centre has seen a large increase in social media and customer engagement with 1000+ logins via Facebook & Twitter since the installation. The Cleveland Centre has also seen a huge rise in cafe use, click and collect purchasing and business people using the centre for meetings due to the reliability of Ruckus Wireless and the simplicity of the Purple WiFi login process.

“Installation with RSJ-UK was straightforward, simple and quick. The engineers were great and they explained everything really well,” explained Debbie Anderson, Centre Manager. “It is vital that the retail sector acknowledges consumer lifestyle trends and offer an environment with flexibility for shoppers for multi choice access to information. Some customers like to have the option of buying in-store or to check out items and purchase on-line, scan bar codes or QR codes, and some stores offer click and collect.”

The shopping centre has since enjoyed a dependable wireless system that has added a vital service to both it’s retailers and customers alike.



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